MAKE IT WITH
CREATIVE CLOUD

CLIENT_ADOBE

Adobe Creative Cloudの美大生向けコミュニケーション。美大生といえども、学部や専攻によってAdobe製品との距離が遠いケースも多く、利用シーンを具体的にイメージできないことが課題だった。現役の美大生が実制作する光景をドキュメントで追ったクリエイティブを制作することで、学業や作品づくりにCreative Cloudを取り入れることの利点を描いた。大学近辺のOOH、大学内メディア、オンライン広告等のセグメント可能なメディアにて展開し、効率と効果の両面を追求した。

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Adobe Systems Communication for Adobe Creative Cloud, targeting students of art universities.
Depending on their faculty or major, even students of art universities in many cases were not familiar with Adobe products, creating the issue that the target was unable to imagine what specific usage occasions Adobe products were suited for. Our work illustrated the advantages of using Adobe Creative Cloud in their studies and development of art pieces, through creative that featured art university students. We used segmented media to carry the communication to the target both efficiently and effectively, such as out-of-home media close to (art) universities, ad media on the grounds of (art) universities, online ads, etc.