JAPAN CUP
STATION KEIBA

CLIENT_JRA

新宿駅地下コンコースの壁面に横15m×縦2mの
巨大なデジタルサイネージを設置。時速70kmで
駆け抜ける競走馬と競争する体験型施策を始めとした
様々な映像を流した。床には芝生を敷き詰めて
天井は青空に、柱巻き広告を競馬場内にある
「ハロン棒」に見立て、駅地下に競馬場空間を再現した。

JRA (Japan Racing Association) We installed a jumbo-sized digital signage (15m wide X 2m high) in the underground concourse of Shinjuku Station, one of Tokyo’s most major terminal train stations. It showed various videos, such as one that enabled the experience of competing against a race horse to feel the great speed (70km/hour) at which race horses run. We transformed this portion of the underground train station concourse into a horse race track by covering the floor in front of the signage with grass, painting the ceiling like blue sky and wrapping concourse pillars with artwork to imitate furlong distance markers like those at the race courses.