SHIBUYA
FRENCH ALPS

CLIENT_EVIAN

情報発信の起点である渋谷で、evianの故郷である
フレンチアルプスをモチーフにした様々な広告を実施。
交差点の巨大ビジョン「Q’s eye」では450m²の
フレンチアルプスの巨大映像を放映。109下イベント
スペースではフレンチアルプスの巨大模型による
ウォータースライダー型の商品配布を実施。
バスラッピングや小冊子配布など立体的に展開で
渋谷を起点にバズを起こした。

evian We conducted a series of ads across various media in Shibuya, the district known as the information hub of Japan, featuring the French Alps as motif, for it is the home of evian,. A 450m² sized French Alps was shown on the giant video screen “Q’s Eye”, at the famous intersection in front of Shibuya Station. Also, at the event space in front of the ever-popular fashion mall 109, we created a large-scale model of the French Alps, equipped with a water slider that dispensed bottles of evian for product sampling. To give depth to the promotion, bus wrapping ad and leaflet distribution were also conducted in the area, creating & driving buzz from Shibuya.