TRICK THE WORLD

CLIENT_NHK WORLD

全世界150の国と地域のNHK WORLDで放映。
TVスポットで手品の映像を流して、
Webで手品のタネを明かすと共にFacebookで
拡散を試みた。「事実を正確に捉えるためには
様々な角度から見るべきだ」というNHK WORLDの
ビジョンを訴求。イギリス国営放送BBCより番組で
使用要請があったなど、世界中で反響があった。

>>OFFICIAL SITE

NHK WORLD (International TV broadcaster) NHK WORLD broadcasts to 150 countries/regions across the world. We created a series of TV commercials featuring magic tricks and gave away the secrets behind them via the web. We also experimented with spread over Facebook. The message driven was NHK WORLD’s vision that in order “To grasp facts correctly, one needs to look at things from various angles”. This campaign received considerable attention, including a request from British state-run broadcaster, BBC, for permission to introduce the campaign in their TV program.